Content marketing is perhaps one of the most cost-effective ways to push traffic to your website. It isn’t as easy as it was in the 2000s or even in the 2010s for that matter. At the moment, getting your content across and read is becoming more and more difficult owing to the explosion of generic content and our decreasing attention span.
This doesn’t mean that content marketing is dead. According to statistics, content marketing produces three times as many leads and costs 62% less as opposed to other traditional forms of marketing.
But how can you create engaging content and market it so that you get the best results? We’ll show you, in this article, how to do this.
Understand Your Audience
You really don’t want to waste your time producing content that is uninteresting or irrelevant to your customer base. You need to conduct in-depth research on your audience in order to make sure that you truly understand them, their interests as well as their buying habits.
There Are A Lot Of Ways To Collect Data
This is in order to get a much better feel for your core audience. One way is to conduct questionnaires with current customers. Ask them about their opinion on your business, service, and overall message. In this process, try to learn as much as you are able to about who your customer base is. Getting information in relation to the average age, sex, income, and buying habits will help provide inspiration for your content creation.
If you are having a difficult time getting customers to take surveys, try to share them through social media or e-mail. Or, alternatively, consider offering an incentive, like a coupon code or free item. In addition, make sure your questionnaire is short enough so the audience can fill it out quickly while still giving you valuable information.
Put Stories At The Very Heart of Your Content Marketing Strategy
Brand storytelling assists you with translating your company mission, background, and unique identity utilizing narrative structures. It can become the basis for your content marketing strategy so setting you apart from the competition.
Stories are the absolutely perfect way to connect with your audience in terms that they understand. Also, they help you engage people with emotion and tend to offer up information in a more memorable way. In other words, stories assist with making your content marketing more purpose-driven.
Start-Up An Email Newsletter
Email newsletters are an excellent way for small businesses to delve into the world of email marketing. They alert your readers to new products, upcoming events, industry-related news, and any other notable business-adjacent happenings. Even the top online casino South Africa brands use them to connect and communicate with their players, proving just how popular they are.
Focus on Blogging
There are many different forms that your content marketing strategy can take. However, the most effective is still a blog. Blogging is completely free for your small business and it can assist you to establish authority in your niche and get you a lot more website traffic.