How to use Facebook for auto leads without busting your budget

The automotive industry has traditionally used print and television advertisements as primary promotion channels, but the growth of social media has prompted the significant change.

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The 2017 Car Buyer Journey report illustrated that more than 50% of all car buyers used their smartphone to access specific automotive information prior to purchasing a new vehicle, and Facebook responded with dedicated discovery tools for the auto industry.

Individuals are actively searching for automotive information on social platforms, and this is precisely why many savvy automotive dealers are using the digital sphere to collect leads.

Why Should I Use Facebook?

The social giant has more than 2 billion monthly active users, which makes it the most important social platform for marketers. It is not just dealers who are leveraging the power of Facebook; you will also find brokers, such as, advertising their motor trade insurance services to interested audiences to great success.

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If you aren’t currently utilizing Facebook, here are three things that will help you get started.

Facebook Marketplace

All listings on the Facebook marketplace are free, and products are displayed by category and location. Users can also filter your offerings by price and mileage to find a product that fits their criteria. You can converse with potential clients through Facebook Messenger, and because the marketplace is available in more than 40 countries worldwide, it can be an excellent tool for a range of automotive dealers.

Facebook Groups

Joining relevant Facebook groups can be an excellent way to reach interested prospects because these audiences will already be actively receptive to what you have to offer. From here, you can converse directly with interested prospective clients and invite individuals to private sales. If you generate enough buzz around your dealership and people find you trustworthy, you could see clients traveling significant distances to purchase from you.

CRM Retargeting

Email marketing is already an affordable and effective marketing strategy for many automotive businesses, but if you want to drive even more email conversions, you could find that Facebook CRM retargeting is the ideal tool to help you to achieve your goal. In addition to reinforcing the power of your email marketing, this strategy can also be used to connect with groups of people who are similar to your existing clients, which will boost your lead generation and enhance your conversions.