So much of the way we consume media these days is through social media. So of course, if you want to put your brand on the map, you need to be making yourself known through social networking sites. But there are lots of reasons why a social media presence is good for your brand, besides the fact that it widens your reach.
Great for New and Small Businesses
If you are just starting out, forking out enough capital for actual ad space can be difficult. But anyone can make an Instagram account and start building their brand awareness. The wonderful thing about social media is that you don’t have to already be successful to get your name out there. Of course, crafting a successful social media presence is no simple matter – but at least it doesn’t require extra capital.
Increase Global Awareness
Another great thing about the online world is that it transcends national borders and boundaries. Even small businesses no longer need to be limited to their immediate surroundings to build a customer base. With social media branding, you can reach potential customers around the world in no time at all.
Connect with Customers
Traditional ads certainly have their place, but they don’t build a two-way connection with customers the way social media marketing does. Social media branding is more relatable and accessible, and it reminds customers that brands are made up of people. Plus, the way that you engage with people through social media will leave an impression on their minds.
Build Customer Care
Your engagement and responsiveness to questions (and sometimes complaints) will show customers that you really care about them and their needs and concerns. Social media is a way for customers to contact businesses directly to voice service concerns. How attentive you are to responding to such communication tells customers how much you care about them.
Cement Your Brand Identity
To create a successful business, you need to be clear on who you are as a brand and what you are offering. Having multiple social media pages can help create a strong and cohesive brand identity. Your customers will be able to get to know you better and you can build a stronger impression in their minds.
Find Your People
One important thing that social media offers is the ability to tune into your target market and make sure that your product finds the right people. Adverts on other types of media are a somewhat blunt tool in the strategy to reach the widest audience and hope that some of that audience will be interested. However, with social media marketing, you can be much more efficient. You can use analytics, hashtags, and the choice of the platform itself to find the people that will really benefit from your product or service and want to play for real money.
If you only have a half-hearted Instagram page and nothing else in the way of social media branding, you are wasting a golden opportunity to reach potential customers. You need to rethink your marketing strategy and pay social media some serious attention. It’s time to revamp those pages and build your online presence!
